Music Marketing

In Media Studies, our latest project was to create a music marketing campaign for a brand new artist. That included making a music video, outlining, and creating a marketing plan for the artist. We worked in groups of three which was helpful in the brainstorming process, and allowed for greater productivity.

The first portion of this project involved researching common marketing practices completed by record labels for similar recording artists. We did research on Warner Bros. Records who had worked with successful alternative rock artists, Foals, and The Black Keys. The research we conducted guided us on how we wanted to structure the marketing campaign for our artist. For example, the Black Keys focused on performing at multiple music festivals, so we made sure to have our band, S.O.L.E., perform at as many venues as possible.

Our campaign focused heavily on social media promotion, and basic distribution patterns. While the marketing plan was quite ordinary, we did what we know works best for rising artists. The main portion of the outline, was our website. https://reemhabbal3.wixsite.com/solemusic It has a “meet the band” feature, concert tickets, the music video, and even merchandise available. A lot of time was spent manufacturing the website, and music video was that was what we valued the most. The social media accounts were also quite crucial, and included a twitter, and instagram. Both accounts were quite active, and attempted to build a intimate connection with the fans, and the band members.

In general, this project was pretty challenging to complete, but in a positive way. It encouraged me to try and think outside of the box more, and to conduct more research on a topic in order to fully grasp the concepts. I plan to apply this knowledge in my portfolio project in numerous ways. For starters, in order to have a decent film opening, it has to be something brand new, that draws audiences in from the first second. I am definitely going to have to be super creative. I also had never really thought about the fact that I am going to have to do some more genre research before doing the portfolio. It would’ve been crazy to have gone in to that completely blind, and I’m glad that this opened my eyes to that. On top of that, I got to improve on my editing skills, which is always a plus! Our music video is down below!!!